We see so much Lego animation on YouTube, it seemed inevitable that Lego itself would make an animated film, and apparently that is exactly what the company is doing.
In fact, Warner Brothers already has a tentative release date set up for a Lego flick, apparently currently titled, you guessed it, Lego.
According to Variety, Lego will hit theaters on February 28, 2014, and it's going to be a 3D computer animated film, which took me by surprise for a second, because so many people are doing stop motion on YouTube.
However, computer animation is actually less expensive than stop motion, where you animate something one frame at a time, because stop motion actually takes more time, and time is money.
In the day and age of "branding," a Lego movie's actually a pretty good idea. It's an instantly recognizable brand, as all you need are a few pieces on an advance poster and people will immediately know what it is. Of course, the toys are already made and ready to go at your local store and on virtual online shelves.
There's obviously quite a lot you can do with Legos, as we've seen by what fans have made on YouTube, which means you can take the toy building blocks in a lot of different directions. It wouldn't surprise me if down the road we see Lego take offs on big blockbusters. As a matter of fact, I wouldn't be at all shocked if George Lucas himself decided to do a Lego Star Wars flick. Think about it - in the right hands, a Lego flick could be a big Toy Story style franchise as well.
As for what hands its going to be in, Lego will be directed by Phil Lord and Chris Miller, the team behind the big screen version of 21 Jump Street, and they've also shot kids films before, namely Cloudy With a Chance of Meatballs. If done the right way, a Lego movie could again be a perfect film for kids and adults to enjoy.
Deadline reports the film "will feature some classic and some new characters from the world of the construction toys."
Yes, I usually roll my eyes whenever a game or toy movie adaptation gets announced, but I do honestly believe a Lego movie could be a lot of fun.