The US Army has teamed up with CTA Digital to launch its own brand of gaming peripherals in order to tempt young men to join up.
The range includes rifle controllers, backpacks and headsets - all with 'an authentic US Army design'. They'll be available for a range of platforms, including the PlayStation, Xbox, PC and Wii.
They're clearly targeted at fans of Call of Duty: Modern Warfare.
"We’re proud and honored that the Army chose to work with us," says CTA CEO Sol Markowitz. "We’re looking forward to a long and mutually beneficial partnership."
There are three different rifles, three headsets and even a backpack for carting your console around.
"New products will include two Assault Rifle controllers for PS3 that can operate like DualShock controllers. These controllers will have all the functions of the Dualshock mapped out on them, including the R1 button linked to the trigger," says CTA.
"Both these rifles will be compatible with all popular PS3 first-person-shooters, including Call of Duty: Modern Warfare 3, Call of Duty: Black Ops, Battlefield 3."
For Move players only, there's the US Army Sniper Action Rifle, allowing players to closely match their in-game weapons by removing the detachable scope, rear stock or muzzle. It'll be compatible with all Move titles, including Resistance 3, Killzone 3, Socom 4.
It's not the Army's first move into gaming. Back in 2002, it started sponsoring a first-person shooting game called America's Army. It's been popular, but not as popular as Call of Duty - and, as we all know, if you can't beat 'em, join 'em.
Licensing revenue from the products will go to the US Army Morale, Welfare, and Recreation programs; maybe they'll spend the money on games.
There's more information here.