Sony has slashed the price of its popular Playstation 3 console by $50. The cut affects both the 160GB and 320GB models, which are now priced at $249 and $299 respectively.
In addition, a limited edition inFAMOUS 2 bundle is currently available for $299 and includes a 320 GB PlayStation 3, a copy of the game and a 30-day membership to PlayStation Plus.
"The new price will make the PS3 more accessible than ever before, so there’s never been a better time to join PlayStation Nation," Jack Tretton, the President and CEO of Sony Computer Entertainment of America (SCEA), explained in an official company blog post.
"We know that while future-proof technology is important to you, content is still king - that’s why we continue to focus on bringing you exclusive ‘must have’ titles that are unmatched by anything else on the market."
Meanwhile, EEDAR analyst Jesse Divnich told USA Today the move will likely improve the PS3’s position against competing consoles as the lucrative holiday season approaches.
"It is no secret that the PlayStation 3 has been struggling for some time against the Microsoft Xbox 360 in North America," said Divnich.