Microsoft says Xbox only "halfway through" its lifecycle

Posted by TG Daily Staff

A high-ranking Microsoft exec says the Xbox 360 is only about "halfway through" its already respectable life cycle.

According to Xbox EMEA VP Chris Lewis, Kinect provided a "shot of adrenaline" for the six-year-old game console.

Microsoft says Xbox only "halfway through" its lifecycle"We see it as about [only] halfway through [its life cycle]. But yes, you are right, Xbox is defying the normal curve you might expect. There's no doubt that Kinect put a huge shot of adrenaline into the business," Lewis told MCV.

"What we are now seeing is massive swathes of families and younger audiences flocking to it... [So] we are now in line with what we projected at E3 2010."

Lewis added that although Microsoft had focused its initial Kinect efforts on family-oriented titles, Redmond was now moving to provide a "complimentary" experience for serious core gamers.

"What you won't see is us contriving that... What you will see is us using Kinect to enhance the experience and not detract from it. I don't think our core gamers will tolerate anything else from us."

It should be noted that Lewis made his remarks just weeks after reports hit the 'Net about Crytek being "knee deep" in development for the Xbox 720, which some believe could be revealed within the next 12 months.