Last week's Les Paul Google doodle cost the world $268 million, someone with a lot of time on his hands has calculated.
The doodle, which allowed users to strum happily away with their mouse or keyboard, was created to celebrate the life of the guitar pioneer.
And, according to data from Rescue Time, which sells time management software, the average Google user liked it so much that they spent 26 seconds more on google.com than usual.
Assuming a rate of pay of $25 per hour, says the firm, and a daily visitor count of 740 million people, that adds up to a staggering $268 million.
"We immediately saw tweets coming in for the trending tag #lespaul at a speed of 20 tweets per second or more," says Rescue Time's Jason Grimes.
"With each major online publication commenting and recommending the Les Paul Doodle, traffic was way up and people kept talking all day!"
According to Grimes, the average user wasted less time than on last year's playable Pac-Man doodle, which apparently cost users 36 seconds each. But because Google's visitor number have risen since then, Les Paul cost the world more overall.