Lady Gaga, Justin Timberlake and other celebrities are swearing off Twitter and Facebook to raise money for an AIDS charity.
Wednesday is World Aids Day, and in support the celebrities are taking part in the Digital Life Sacrifice fundraiser.
They've filmed 'last tweet and testament' videos, and say they'll go offline on Wednesday and stay that way until $1 million has been raised for Keep a Child Alive. The charity raises funds to support families affected by HIV and AIDS in Africa and India.
The event has been organized by Alicia Keys, and other participants include Usher, Elijah Wood, Jennifer Hudson, Ryan Seacrest and Kim and Khloe Kardashian. Videos created by the participants, showing them lying in coffins to represent their 'digital death' will be used in an advertising campaign.
But people don't have to be celebrities to take part. The group is asking ordinary people to make the same 'digital sacrifice - so now might be the time to make a tactful suggestion to all those people whose random utterings continually clog up your news feed.
Lady Gaga alone has nearly 24 million Facebook fans and over seven million Twitter followers, so it's quite possible that her absence will be short-lived.
Some may be asking themselves where they have to go to pay the celebrities to stay off social networking indefinitely. Those, however, who are keen to see them return are being asked to make a donation on Wednesday in one of several ways at the organization's website, here.