Activision boss accused of being a "total prick"

Posted by Trent Nouveau

Full Throttle creator Tim Schafer has accused Activision High Commander Bobby Kotick of being a "total prick."

"His obligation is to his shareholders...Well, he doesn't have to be as much of a dick about it, does he? I think there is a way he can do it without being a total prick. It seems like it would be possible. [But] it's not something he's interested in," an obviously irate Schafer told Eurogamer.

Activision boss accused of being a "total prick""He [Kotick] makes a big deal about not liking games and I just don't think that attitude is good for games in general. I just don't think we're an industry of widgets."

According to Schafer, Kotick has always maintained a professional "widget-maker" attitude.

"I don't think he's great for the industry, overall. You can't just latch onto something when it's popular and then squeeze the life out of it and then move on to the next one. You have to at some point create something, build something.

"Hopefully he'll go back to another industry scene. He could go to an industry that makes more money. Ball bearings...something that suits his passions more. [Maybe] even weapons manufacturing?"

Unsurprisingly, Activision PR rep Maryanne Lataif disputed Schafer's accusations in an official statement obtained by Kotaku.

"Tim Schafer's comment that Bobby Kotick makes a big deal about not liking games just isn't true. Bobby has always been passionate about games, and loves the video game industry," said Lataif.

"But as CEO of a company that makes games enjoyed by millions of people worldwide, the demands on his time now make it difficult to play games as often as he'd like to or as much as he once did. [And] as Schafer himself notes, he has never actually met Bobby Kotick." 

Meanwhile, a red-faced Schafer told Eurogamer in a follow-up interview that his calling Kotick a "total prick" was nothing more than an honest "accident."

"I need to keep my mouth shut. It is shocking how you really burn bridges in the industry. You start your own company and you don't have to work for that jerky boss any more. Not naming names.

"Then it's like Empire Strikes Back — you walk in the room and, 'Holy shit Darth Vader's at the table.' It's such a small industry, you see the same people over and over again. No-one ever goes away."