As the tragically hip make their reverse Mecca haj out of Austin today – updating 4Square on their iPhones as they go - we take a look back over SXSW Interactive, celebrating the worn checkered shirts, grungy chic neck scarfs, cowboy hats and hemp sandals.
South by South Westers certainly did their bit to keep Austin weird over the five day festival, lugging their social sticker covered MacBooks to talks on the demise of Journalism, sex education in a web 3.0 world, how to monetize mobile apps and whether the "it’s complicated" relationship status on Facebook was truly necessary.
Amongst other things.
Aside from being lip bitingly concerned over the dire straits the world has got itself into, the hipsters also found time to drown their many sorrows at the plethora of late night parties on offer, chugging back the Margaritas like there was no tomorrow.
And, after all, with all the noise over global warming, perhaps there really isn’t a tomorrow to be concerned about. So enjoy the pictures while you still can.