Spikey fluorescent hair, jaunty caps, horn rimmed glasses, full arm tattoos and knee high boots. That's right, it's the bizarre geek fashion of GDC, and we just can't get enough.
If you don't own a blazer or a pair of checkered pants, you may want to consider getting some if you plan to nerd it up at this year's event.
And with the hipster brigade out in full force, there were certainly plenty of MacBooks floating around Moscone's halls today as developers flocked to a plethora of sessions on a variety of different gaming topics.
So, hip, grungy, greasy, nerdy, swank or tatted... what gamer type are you?