Apple allows bikini beach frolicking to resume

Posted by Aharon Etengoff

Apple has graciously returned a banned swimwear shopping application to the virtual shelves of its hallowed iPhone store.



The app - known as Simply Beach - was previously removed by Club Cupertino for boasting "overtly sexual content" in the form of racy bikinis. 

Apple allows bikini beach frolicking to resumeAndrew Long, managing director of Exploding Phone, told AppleInsider that the application was reinstated without any official "communication" from Apple.

In addition, Long confirmed that age restrictions for the 0.4MB application remained unmodified and is still available for individuals over 4.

As TG Daily previously reported, Apple recently purged over 5,000 "overtly sexual" apps after (supposedly) receiving numerous complaints from customers who expressed concern that children could theoretically access "inappropriate" software. 

However, Apple spinner Philip Schiller has confirmed that select adult-themed apps from established brands, such as Playboy and Sports Illustrated, will be permitted to remain.

"It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see," Schiller told the NY Times.

"We obviously care about developers, but in the end have to put the needs of the kids and parents first. [Sports Illustrated] is a well-known company with previously published material available broadly in a well-accepted format."


Does this select policy serve the corporate elite? Why, yes, yes it does.

Does it leave Indie app developers in the cold? You bet!

But Is it shocking that Saint Steven Jobs and his puritanical Apple minions have adopted this unfair and disparate policy? Unfortunately, it is not.