Activision announced that its ubiquitous Call of Duty franchise has exceeded a staggering $3 billion in global retail sales.
The popular franchise has reportedly offloaded over 55 million units, with Modern Warfare 2 shattering previous records by ringing up $550 million in sales over a five-day period.
"Call Of Duty has become one of the greatest entertainment franchises of all time," opined Activision Blizzard CEO Bobby Kotick.
??"If you consider the number of hours our audiences are engaged in playing Call of Duty games, it is likely to be one of the most viewed of all entertainment experiences in modern history."
Indeed, Wedbush Morgan analyst Edward Woo told TG Daily that Infinity Ward managed to strike the "right balance" with Modern Warfare 2 - despite heated controversy over a controversial airport "massacre" scene.
"The last time we saw such an overwhelming response (in terms of raw numbers) to a video game was with Grand Theft Auto," said Woo.
However, Woo he that the FPS genre could not be expected to "single-handedly" move the entire industry forward.
"You need top quality in games in other categories. For example, Uncharted 2: Amongst Thieves was the best-selling game in October according to the NPD. And the new SuperMario Brothers title for the Wii is likely to sell 25 million copies during its lifespan," added Woo.
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