Steve Jobs is more popular than Oprah
US teens have voted Apple’s Steve Jobs the person they most admire because he has ‘made the world a better place’.
The votes were cast for ‘people who had started business enterprises themselves, as opposed to licensing their names and images to products produced by someone else, say poll organizers Junior Achievement USA.
Junior Achievement surveyed US kids aged 12-17 and asked them to choose the entrepreneur they most admired from a list provided. Surprisingly, teens chose a business legend from the technology sector over fashionistas, Facebook and even the Queen of Daytime. Steve Jobs was selected over Tony Hawk, Mary-Kate and Ashley Olsen, Kimora Lee Simmons, Oprah Winfrey and Mark Zuckerberg.
Nearly two-thirds (61 percent) of those voting for Jobs said it was because he "made a difference in/improved people's lives or made the world a better place." Eighty-five percent of teens who selected Oprah cited the same reason. One-third (33 percent) of those selecting Jobs cited his "success in multiple fields".
The votes cast were as follows:
- Steve Jobs (35 percent)
- Oprah Winfrey (25 percent)
- Tony Hawk (16 percent)
- Mark Zuckerberg (10 percent)
- The Olsen twins (seven percent)
- Kimora Lee Simmons (four percent)
Jack Kosakowski, president of Junior Achievement USA, said, "We live in a celebrity-obsessed culture, so it's no surprise that teens admire famous entrepreneurs like Steve Jobs and Oprah Winfrey, who have built brands around their personas as well as around their products.
“More importantly however, given that many teens show interest in entrepreneurship, we want to provide them with the tools to start successful businesses. Junior Achievement's programs, such as JA Be Entrepreneurial, give teens a solid foundation upon which to achieve their dreams of business ownership."