Small Mississippi town goes crazy for EA's Madden '07 football game

Posted by Humphrey Cheung

The new Madden '07 NFL video football game is making one small Mississippi town crazy enough to declare a holiday. Madden, Mississippi officials declared Tuesday "Madden NFL Day' in celebration of the game's release. Microsoft and Electronic Arts bused in 3,500 people from surround schools and even gave the town's 74 households a free Xbox 360 and a copy of the game.

Also attending the event were former NFL superstars Marshall Faulk, Warren Moon and Jerry Rice. Electronic Arts says Madden football is one of the largest sports video game franchises and has sold 51 million copies since 1989.

Madden NFL '07 has an ESRB rating of "E" for everyone and is currently on the Xbox 360 for $59.99.