Apple TV may soon get HBO Go

Posted by Emma Woollacott

HBO's streaming app, HBO Go, could be coming to the Apple TV set-top box by this summer.

According to Bloomberg, Apple and Time Warner are in talks about a deal that would add the app to Apple's existing lineup of services. It would be Apple's first service to require pay-TV authentication.

To access the service, which will presumably be available in the US only, users will need to have HBO as part of their cable or satellite package.

HBO Go initially launched in 2010, and has since been extended to iOS, Android, Roku and the Xbox 360. It offers over 600 hours of on-demand films, sporting events and TV shows every month, including Game of Thrones, The Wire and The Sopranos.

Apple claims it sold two million of its $99 set-top boxes during the last quarter of last year, ten million since it launched three years ago. Since then, it's been working hard to improve the range of content, with Netflix, Hulu Plus, NHL GameCenter, NBA Game Time, and MLB.TV.

The company's shortly expected to release a new model, to include the third-generation iPad’s A5X processor.

If it goes ahead, the deal with HBO could set the stage for Apple to introduce a television of its own - something it's long been rumored to be working on. All CEO Tim Cook's said in the subject is that it's 'an area of intense interest'.