Microsoft and 343 Industries have been hyping Halo 4 for months now, even though the long-awaited game hardly needs any serious promotion.
Still, the high quality trailers and pulse-pounding live action Forward Unto Dawn series is certainly appreciated. As you may recall, we recently saw a new live-action trailer for the game that was directed by Hollywood veteran David Fincher, who helmed a number of blockbuster films, including Alien 3, Seven, The Game and Fight Club.
And now another launch trailer has surfaced this week showing new gameplay footage, including combat and some cut-scene action. The clip also teases the rise of the Forerunners - the main enemies of Halo 4.
As I noted above, the most exciting parts about Halo 4 for me has been the live-action series, with a new episode (#4) debuting this coming Friday. The live-action series chronicles the events leading up to what takes place in the video game.
Halo can best be described as a multi-billion dollar science fiction video game franchise (originally created by Bungie) managed by 343 Industries and owned by Microsoft Studios. The property has obviously expanded since the early days of Combat Evolved, and now includes Halo 2, Halo 3, Halo Wars (RTS), Halo Reach, Combat Evolved Anniversary (HD) and the upcoming Halo 4.
There are also multiple bestselling novels and graphic novels which have sold quite well (the Halo Graphic Novel sold more than 100,000 copies), with a number of them appearing on Publisher Weekly's bestseller charts.
In addition, Tor's first three novels sold more than one million copies by April 2000, while Ghosts of Onyx, Contact Harvest, The Cole Protocol and the first volume of Cryptum made the well-respected New York Times bestseller lists.