What better venue to debut a video game console geared toward the most hardcore nerds?
The annual comic book convention was the launching pad for Microsoft's special edition Xbox 360 console, which will come with a copy of Halo 4 along with two matching Halo 4-themed controllers and a gaming headset.
It certainly shouldn't come as any surprise that a special version of the system is being made specifically for this title. After all, Halo is pretty much the most valuable gaming brand that Microsoft has.
It was previously rumored that the limited edition console would be available, but the Comic-Con announcement made it official.
In Halo 4: Forward Unto Dawn, Master Chief will work with a cadet who is ends up becoming a leader on a UNSC spaceship. Each episode will be 15 minutes and new episodes will be added on a weekly basis.
The Halo franchise is one of Microsoft’s biggest cash cows. Since its initial launch in 2001, more than 40 million Halo games have been sold.
In terms of dollar values, the Halo series has been responsible for generating more than $2 billion in sales. There was a failed attempt at a big screen adaptation which was reported to hit theaters at its apex in 2005, but it has bounced back from that struggle and become a truly tried and tested blockbuster.
The Halo 4 Xbox 360 bundle will be available on the same day as the game's launch, on November 6.