It looks like Sony might be preparing to wow E3 attendees just through its sheer number of product announcements. Sony has a big challenge at this year's Electronic Entertainment Expo. It has said repeatedly that it does not plan on making any announcements about the PS4, so the question it needs to answer is how it can create a lot of excitement and prevent itself from looking stale.
So what will Sony show?
That, of course, remains a mystery, but like any good mystery there are always some clues to be found. And on Sony's official E3 website, which is presented as though it's designed for show attendees but is clearly trying to attract spectators as well, the company boasts that people who visit Sony's E3 booth next will be "be one of the first to witness the launch of more than 20 new gaming experiences." So, "gaming experiences." Gotta love the art of the cryptic marketing language.
Does that mean Sony will be unveiling 20 brand new games at the show? It would be an almost unheard of number for a first-party game presence at E3. Sony's primary goal at this year's show may not actually be to prove the PS3 is still cool and relevant - it could very well use this opportunity to try to show that the PlayStation Vita is actually cool and relevant in the first place. A solid block of games could help do that. Or maybe a brand new kind of gaming "experience" would help too, whatever that means.
For Nintendo, this year's Electronic Entertainment Expo will be all about new hardware - the Wii U was introduced last year but no one has really seen what its true potential - what it will actually bring to market on day one - is.
Microsoft has also said it will not reveal anything about next-generation hardware at next month's event. It doesn't even have the luxury of having a still-new handheld system to talk about like Sony does, and the Xbox 360 is even older than the PS3 so Microsoft has an even bigger challenge.