Netflix launches PS3 "Just for Kids" channel

Posted by Mike Luttrell

Netflix has brought its "Just for Kids" label to the PS3.

The new app will allow users to browse only through content that is kid-friendly. Titles like Thomas the Tank Engine, Power Rangers, Curious George, Bob the Builder, and Arthur are available in the newly launched channel.

Ratings from the independent non-profit group Common Sense Media were used to automate the process of choosing what content was appropriate for the Just for Kids service.

"Netflix 'Just for Kids' makes it easier and more fun for kids and families to browse and instantly watch a large selection of kid-friendly TV shows and movies," Netflix said.

The video streaming giant brought the special content filter to its website in August 2011. Since then, it says, more than one billion hours of the child-friendly content has been streamed.

Since then, it has also rolled out the Just for Kids apps on Apple's Apple TV set-top box as well as the Nintendo Wii. However, it has yet to make its way to the Xbox 360.

Even though it doesn't have as many users at the rival Xbox 360, Sony's PS3 has managed to get a lot of content partnerships first. For example, it offered a Hulu Plus app several months before the Xbox 360 did, as well as third-party video-on-demand services like Vudu.

The Netflix Just for Kids app joins that list. Netflix said in a statement. that other platforms, "including the Xbox 360 and tablets" will be getting the new app later this year.