There's yet another streaming video option that has made its way to the Xbox 360.
Vudu, the pay-per-view service that lets users watch movies and TV shows on demand, is now available as a new channel for Xbox Live.
The platform has already invaded the PS3, as well as Internet-connected TVs and Blu-ray players, and standalone set-top boxes including a Vudu-branded box (pictured). The Xbox 360 is the latest in Vudu's strategy to make its streaming content available to users via TV.
"Vudu on Xbox 360 brings more fun into finding, watching and buying your favorite movies and TV shows. With the new, interactive features on Xbox 360 to browse Vudu’s library, along with special savings like 99-cent Vudu rentals, we hope to make the holidays even more entertaining and affordable for families," said Vudu general manager Edward Lichty in a statement.
Vudu, which was acquired by Walmart after the retailer ditched its own proprietary video streaming service, operates in the cloud and allows users to both purchase and "rent" their content. Once a TV show or movie has been activated, it can be streamed from any Vudu-compatible device.
"Our partnership with Vudu marks a significant milestone in our vision to bring you all the TV entertainment you want, shared with the people you care about, made easy," declared Xbox Live general manager Pete Thompson.
Vudu will go alongside Hulu Plus, Netflix, and Microsoft's own digital distribution platform, along with the nascent live TV options from participating cable providers. The Xbox 360 is on its way to becoming a fully packed entertainment device.