The latest entry in Activision's cash-printing franchise known as Call of Duty has hit stores, and it's already the only thing that a lot of gamers are talking about.
No fewer than 13,000 retail locations held launch parties in honor of Call of Duty: Modern Warfare 3, a series that has become famous for pumping out new installments around the clock.
Each entry is, of course, hyped to be better than the last. Activision expressed the buzz around this latest title as such:
"Combining the narrative punch and gameplay innovations of the next chapter in the Call of Duty: Modern Warfare series with the unique services of Call of Duty Elite will bring Call of Duty gamers together in a cohesive, fan-focused environment like no other."
The new extension of Call of Duty contains 16 new missions and a brand new "Survival Mode," in addition to a cool new feature that increases the player's gun power over time.
Unlike previous releases, this Modern Warfare has some serious competition at its heels. EA's recently released Battlefield 3 is gaining a lot of traction as well and was confirmed by EA to be the publisher's fastest-selling game ever. Battlefield 3 and Call of Duty both appeal to the hardcore first-person shooter fanatic.
Modern Warfare 2 broke the record for the top selling launch-day product in entertainment history. It's unclear if MW3 is on pace to shatter that record.