Just a couple weeks after it restored access to its online community, Sony will be pulling off a pretty cool online stunt on the PS3. Next week, the world's biggest video game trade show kicks off in Los Angeles. It's one of the most glitzy and glamorous annual events in the country and in addition to drawing in tens of thousands of attendees, millions of people are fixated to their computers at home, wishing they could be there in person.
On June 6 at 5:00 PM Pacific Time (8:00 PM Eastern), Sony will hold its big pre-E3 press conference in downtown LA, where virtually all of the Playstation-related news for the entire four-day-long show will be revealed.
But if you aren't among the several hundred, perhaps even thousands, who get to be at the conference live, Sony will help make you feel like you're part of the action, as it will be streaming video of the event in the Playstation Home theater.
Unlike other websites and TV shows that will also stream the event live, the interactive nature of Home means users can chat with each other while they watch all the big PS3 and PSP news unfold. It will be a social experience like never before.
Last year, the company was seen as being behind the times. Instead of providing any sort of live video stream to its press conference directly, Sony presented a live blog of the event. Many chose instead to go to a third-party gaming website to watch live video coverage of the show.
This time around, though, Sony is going all out to drum up as much hype as possible, and it certainly needs as much of a boost as it can get.
In addition to no doubt carving out time to address the unbelievable teardown of the Playstation Network, Sony is expected to reveal a whole lot of new details about the successor to the PSP.
We're also likely to hear more about its push to Android, with a mobile Playstation gaming service set to debut later this year. On the home console front, though, there hasn't been a lot of buzz.
Sony's press event comes after Microsoft's but before Nintendo's. We'll have live coverage and analysis from all of them next week.