ESPN 3D goes 24/7

Posted by Mike Luttrell

ESPN made history when it was the first to launch a dedicated new TV network that would only air 3D content. To date, it has only been used as a special event channel where specific events were broadcast in 3D. Now, viewers can tune in any day, any time.

A total of 60 sporting events were aired over ESPN 3D in 2010.

Now, thanks to that back catalog, when there isn't a live game ESPN 3D will air previously taped events. This makes it the only multi-carrier 3D network with 24/7 programming.

ESPN 3D also only airs 3D commercials, so this news must mean it has found good advertising partners to air a constant 3D stream.

"As we continue to expand the number of 3D events on the channel, it made sense operationally to transition ESPN 3D to a 24-7 network. We've been very pleased with the rate at which our affiliates have adopted ESPN 3D in its first year and we continue to look for new ways to serve fans, advertisers and affiliates with the best 3D sports content available," said the network's executive VP Sean Bratches.