Heralded director James Cameron thinks that within a few years, advertising that a movie is available in 3D won't be such a big deal anymore...because almost every single film in theaters will be presented in the new format.
"My guess is that within the next five years we'll be almost completely in 3D in theatres," said Cameron in an interview with the Sydney Morning Herald. He's been doing local promotions in Australia because that's where his latest film, Sanctum, was shot. Cameron didn't direct Sanctum, but his name is plastered all over the trailers because he lended his expertise in 3D production to the project.
James Cameron is a big fan of 3D, probably because his 3D sensation Avatar made him richer than most humans could ever dream of becoming.
Since the release of Avatar, he has become the self-appointed ambassador of the 3D industry, always willing to speak his mind about how others are doing and what will and won't work in 3D.
Cameron looks at the transition to 3D the same way movies went from black-and-white to color, or the way continuous improvements are being made - and then widely adopted - to surround sound quality.
Sanctum is filmed with the same 3D cameras that were used in Avatar. It's "inspired by true events" from a 1988 caving expedition when 15 explorers were trapped underground due to a storm that prevented their escape.
The Sydney Morning Herald also confirmed, incidentally, that Cameron is working not only on Avatar 2, but on Avatar 3 as well.