Disney signs 3D deal with Imax
After successul runs with films like Alice in Wonderland and A Christmas Carol, Disney has penned a new deal with Imax to bring three new 3D titles to the huge screens next year.
A new animated feature called Mars Needs Moms will be the next Disney title to get Imax screenings. That's planned for a March 2011 release.
Later in the year, Disney will bring the latest Pirates of the Caribbean title, "On Stranger Tides," as well as the Pixar sequel Cars 2, to Imax 3D.
"The Imax experience adds another level of impact and excitement to a movie, and with these new films, made by some of the industry's most innovative filmmakers, audiences are in for are real treat," said Walt Disney Studios president of distribution Chuck Viane.
Disney/Pixar's Toy Story 3 is currently playing in 180 Imax theaters across the country. Those screens alone brought in $8.4 million of the film's $110 million total opening weekend sales.