3D video game adoption higher than HD game adoption

Posted by Mike Luttrell

In a new survey released by the Consumer Electronics Association (CEA), 36% of those who plan to buy a 3D TV soon say they plan to play 3D video games. That's more than double the amount of people who wanted to play HD games just a few years ago.

CEA teamed up with the Entertainment and Technology Center (ETC) at the University of Southern California for the survey, which found that 67% of those planning to buy a 3D TV within the next three years will buy one sooner if there is 3D content available over-the-air or through cable/satellite/fiber-obtics.

Of those, 65% say they want to watch movies in 3D and 33% want to watch TV shows. 36% said they would play 3D video games. Sony's Playstation 3 will offer a firmware upgrade that allows gamers connected to a 3D set to play specifically-engineered games with 3D effects.

That's a fairly high metric for video game adoption. In the first half of 2006, Samsung conducted a survey to see what people were most interested in when they consider buying an HD set. Only 16% said they wanted to play high-def video games.

The CEA survey showed that 27% of adults have seen a 3D movie in theaters over the past year, are more than 80% of those had positive remarks about the 3D experience.

"It’s no surprise, given the choice, consumers want a high-definition 3D experience in their home. However, broad availability of 3D content is critical to mass adoption," said David Wertheimer, CEO of the ETC.