Cyberlink is showcasing its 3D Blu-ray platform at CES 2010.
The software harnesses a PCs GPU to decode the new Multi-View Codec (MVC) for a full-quality 3D Blu-ray experience.
Cyberlink CEO Alice Chang explained that the company's forthcoming version of PowerDVD Ultra will bring 3D Blu-ray to millions of desktop and notebook PCs.
"[We are] committed to offering the best 3D Blu-ray experience on the widest range of hardware platforms," said Chang.
"Our engineering team has been working very closely with the Blu-ray Disc Association, and with all of the leading hardware vendors, including Nvidia, AMD, and Intel."
Indeed, Nvidia CEO Jen-Hsun Huang termed 3D a "global movement across all industries" during his CES 2010 keynote speech.
"We introduced 3D vision a year ago and people have been absolutely blown away by it. It is quite clear 3D has become a global movement across all industries. 3D will undoubtedly be a must for the next-generation of gaming."
AMD's Nigel Dessau expressed similar sentiments.
"Bringing 3D Blu-ray entertainment to PCs is just one example of how AMD's Vision technology, including ATI Radeon graphics, will improve the user experience," stated Dessau.
"AMD has worked closely with CyberLink to optimize the performance of PowerDVD Ultra to support the forthcoming 3D Blu-ray standard on AMD platforms and is excited to be one of their featured hardware partners."