The electronics industry is in a fine mess, with two blue-laser disc standards (Blu-ray and HD-DVD) competing to succeed ordinary red-laser DVDs.
On 26 September, Warner will be the first studio to release a movie, Lake House, on all three disc standards simultaneously.
Meanwhile, however, two top Warner engineers, Alan Bell and Lewis Ostrover, have been working on a cheaper and more elegant solution.
Read the complete story here. (New Scientist)