Microsoft believes that sales of its Kinect platform will easily "blow away" Apple's "magical" iPad - which shipped 1 million units during its first 28 days on sale and 3 million in three months.
"The preorders have been really strong. As far as what we're looking at for Holiday, this is going to be stuff that'll blow away any of the sales you've seen with iPad," Kinect spokesman Kudo Tsunoda told Gamasutra.
"The Xbox 360 is already selling better than the Wii and Sony right now. Kinect's really just going to boost that to a whole new level."
Tsunoda added that Kinect would likely appeal to a very wide audience that valued great gameplay, rather than gimmicks.
"People are really surprised by the skill-based gameplay and the depth of gameplay that are in the [Kinect] experience...I think those are the kinds of things that all types of gamers love.
"[Of course], people who love playing games like the same stuff. They like games that are fun; they like playing games where the more you play, the better you get. And those are things that we're doing really well with all of the Kinect titles."