It appears Nintendo is confident with the name of its next console.
Despite earlier speculation that Nintendo might change the name of the Wii successor, the company is bolstering promotion of the Wii U moniker.
There is now a brand new official Facebook page for the Wii U, and Nintendo also rolled out a brand new logo for the device, with no adjustments to the name from last year's E3 announcement.
Nintendo president Satoru Iwata, who was the one on stage when the new system was revealed, would later go on to say that although he didn't believe there were any flaws in the presentation, he should have at least shown a picture of the Wii U system at the outset.
Iwata, who did a whirlwind of interviews at E3, told other reporters he was at a loss for words as to why investors reacted negatively to the Wii U, driving Nintendo's stock price down - something that almost never happens when a video game company introduces a new piece of hardware.
Of course, there is not much to a name, except in situations where a company truly needs to put it in consumers' minds that a new product is completely detached from its predecessor.
Case in point - the 3DS. Nintendo created the Nintendo DS, the DS Lite, the DSi, and the DSi XL, and considers all of those to be the same device. The name "3DS" seems to fit into that same mix and as such, it is struggling to find its own identity. Nintendo of course wants to prevent this same problem from creeping up with the Wii's successor.
Ultimately, though, it will be what Nintendo shows on stage next week, not what the name of the console is, that proves whether or not it will measure up to the competition.