Disney recently released a trio of in-canon clips for the video games of Wreck-It Ralph.
The clever campaign depicts a series of commercials for Litwak's Arcade, the overarching setting for the upcoming video game themed film. The three commercials are made to look like they're from three very different eras, and each depict the most popular game in the arcade at that time. These are the three games that the protagonist of the film spends the most time in. Amusingly the commercials also seem to mock the changes in arcade culture over the last thirty years.
First, from the early 80's is the commercial featuring Fix-it Felix Jr., a parody of the platforming arcade games of the time, and the game that the title character, voiced by John C. Reilly, comes from.
Then, 15 years later, the hot new game is Sugar Rush Speedway, a parody of the multi-unit racing games that became popular in arcades in the late 90's. The character voiced by Sarah Silverman comes from this game.
This contemporary commercial depicts Hero's Duty, a parody of modern first-person shooters. Arcade goers know that boxes like these don't really get cabinet releases, but it serves as a recognizable depiction of modern gaming trends. The character voiced by Jane Lynch comes from this title.
In addition, we've got these three clips from the film which were released in various places over the last couple weeks:
Here is the official synopsis:
Ralph (John C. Reilly) is a video game villain who is tired of being overshadowed by Fix-It Felix (Jack McBrayer), the "good guy" star of their game who always gets to save the day. But after decades doing the same thing and seeing all the glory go to Felix, Ralph decides he's tired of playing the role of a bad guy. He takes matters into his own massive hands and sets off on a game-hopping journey across the arcade through every generation of video games to prove he's got what it takes to be a hero.
On his quest, he meets the tough-as-nails Sergeant Calhoun (Jane Lynch) from the first-person action game Hero’s Duty. But it’s the feisty misfit Vanellope von Schweetz (Sarah Silverman) from the candy-coated cart racing game, Sugar Rush, whose world is threatened when Ralph accidentally unleashes a deadly enemy that threatens the entire arcade. Will Ralph realize his dream and save the day before it’s too late?
You can also play a flash version of the Fix-It Felix game over on the film's website.
Wreck-It Ralph hits theaters on Novebmer 2nd, 2012.