There has been an unfortunate trend in film marketing lately in which genre films are far over exposed in the plethora of trailers, previews, and clips disseminated before a film is released.
Of course, the press is not free of blame, as we’re all more than willing to make news out of anything new that pops up. This has snowballed into what spoiler-haters would call a serious problem, and to illustrate the issue, one industrious Spider-Man fan has spent the time to take all of the footage we’ve got ten so far from The Amazing Spider-Man, and turned it into a coherent narrative longer than a television sit-com episode. The film makes the point about over saturation of the footage of the film on the Internet quite well. Not that that will stop anyone from creating or posting more footage, but at least the point is made.
It’s 25 minutes of footage, which is almost a third of a feature-length film. Needless to say: If you’re not into spoilers, don’t click play.
Ironically, it hit the web about the same time as this new featurette, which contains yet more new footage from the film, in which Andrew Garfield’s newly acquired skateboarding skills are shown off:
This Spider-Man is a very different than the character depicted in previous franchise. He seems less conflicted about his role, not particularly concerned with secrecy and sneakiness, and overall, definitely more lighthearted. He’s more like the Spider-Man we know from the comics, and it will be interesting to see where the franchise takes this particular iteration of the super hero.
Here’s the theatrical trailer for The Amazing Spider-Man:
and the official synopsis:
The Amazing Spider-Man is the story of Peter Parker (Andrew Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Martin Sheen) and Aunt May (Sally Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Emma Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents' disappearance – leading him directly to Oscorp and the lab of Dr. Curt Connors (Rhys Ifans), his father's former partner. As Spider-Man is set on a collision course with Connors' alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.
The Amazing Spider-Man hits theaters July 3rd, 2012.