Kellogg’s recently launched a tie-in promotion with Columbia Pictures for the studio's upcoming super hero adventure film, The Amazing Spider-Man.
The Kellogg’s promotion allows fans to use their mobile phones to scan images of Spider-Man from the backs of cereal and cookie boxes to locate clips from the film. You don’t have to do any of this work however, as we’ve found the clips (of surprising low fidelity) for you, and posted them here.
The clips each seem to show Peter Parker / Spider-Man learning to cope with a particular aspect of his new-found powers. The first depicts a Peter who does not know his own strength.
The second shows us Peter, apparently on a commuter train, over-reacting to a practical joke due to super-reflexes.
And, this last one has Spider-Man over-doing the webbing versus a mugger.
In other Amazing Spider-Man related news, we’ve got this interesting quote from Andrew Garfield, the actor who plays the super hero this time around, describing Spider-Man’s sense of humor in the new film, comparing it to that of an internet troll.
"You feel the power of it, the power of not being seen, the power of the mask. Peter becomes witty when he's got that protective layer. It's like he's on a message board," he told SFX Magazine. "He's got the anonymity of the Internet within that suit, and he can say whatever the hell he likes, and he can get away with anything. He can fu** with people and there's no consequences because nobody knows who the hell he is. We all know how powerful and potentially dangerous that anonymity is."
The use and abuse of power has always been a major theme of Spider-Man stories, and here it seems that even the character’s sense of humor will reflect this theme.
Here’s the theatrical trailer for reference:
The official synopsis of the film is thus:
One of the world's most popular characters is back on the big screen as a new chapter in the Spider-Man legacy is revealed in "The Amazing Spider-Man." Focusing on an untold story that tells a different side of the Peter Parker story, the new film stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field. The film is directed by Marc Webb from a screenplay written by James Vanderbilt, based on the Marvel Comic Book by Stan Lee and Steve Ditko. Laura Ziskin, Avi Arad, and Matt Tolmach are producing the film in association with Marvel Entertainment for Columbia Pictures, which will open in theaters everywhere in 3D on July 3, 2012.
"The Amazing Spider-Man" is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents' disappearance – leading him directly to Oscorp and the lab of Dr. Curt Connors (Ifans), his father's former partner. As Spider-Man is set on a collision course with Connors' alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.
The Amazing Spider-Man hits theaters on July 3, 2012.