Snow White and the Huntsman TV spot stays the axe

Posted by CB Droege

Universal Pictures has posted new TV spot for its upcoming fantasy adventure film, Snow White and the Huntsman.

This one doesn’t really show us anything we haven’t seen before, but it has a clear focus: The huntsman is an action hero, and his exploits are showcased here:

Expect to see this spot air in primetime during shows with the primary 18-35 year old male demographic, so as to convince them that this is a fun action flick.

Also, as recently promised, this week sees another behind-the-scenes video released to the Facebook page for the film. This time Sam Claflin, who plays the surprisingly minor role of Prince William in the film, shows us around one of the major set pieces: The queen’s evil throne-room, in which there seems to have been quite a bit of attention to detail paid.

Universal plans to release several such featurettes on its Facebook page over the coming weeks. Likely they are small segments of what will become a longer behind-the-scenes feature on the eventual home video version of the film.

And, for reference, here is the double-length trailer for the film:

Despite Mirror, Mirror being not quite so bad as I was sure it would be this past weekend, this film is still looking like the more compelling of the two Snow White adaptations we’re getting this year. It seems to be darker, and takes itself more seriously. It’s a real fantasy epic, and if well done, could become a classic of American cinema, while the other was a forgettable, if clever, romantic comedy.

The official synopsis of Snow White and the Huntsman is thus:

In the epic action-adventure "Snow White and the Huntsman," Kristen Stewart ("Twilight") plays the only person in the land fairer than the evil queen (Oscar winner Charlize Theron) who is out to destroy her. But what the wicked ruler never imagined is that the young woman threatening her reign has been training in the art of war with a huntsman (Chris Hemsworth, "Thor") who was dispatched to kill her. Sam Claflin ("Pirates of the Caribbean: On Stranger Tides") joins the cast as the prince long enchanted by Snow White's beauty and power.

Snow White and the Huntsman, which also stars Kristen Stewart, Chris Hemsworth, Ray Winstone, Ian McShane, Eddie Izzard, Bob Hoskins, Toby Jones, Eddie Marsan, Stephen Graham, Ray Winstone, and Lily Cole, hits theaters on June 1, 2012.