Watch out, Winkelvosses - Facebook founder Mark Zuckerberg has announced that from now on he's going to kill what he eats.
He's told Fortune magazine that as a 'personal challenge', he plans to kill goats, pigs and chickens for his table. A bit more of a challenge for the goats, pigs and chickens, one would have thought, but we're sure the poor chap's doing his best.
His first victim was a lobster, which he boiled to death; but apparently he doesn't have a big enough pan for a goat, so he slit its throat instead.
In restaurants, he says, he eats vegetarian; at his house, friends seem markedly reluctant to sample the flesh on their plate. We can't imagine why.
"I think many people forget that a living being has to die for you to eat meat, so my goal revolves around not letting myself forget that and being thankful for what I have," he says.
"I don't have an issue with anything people choose to eat, but I do think they should take responsibility and be thankful for what they eat, rather than trying to ignore where it came from."
We can't help wondering whether these statements mark the forthcoming launch of a recipe book - after all, it's worked out so nicely for the likes of Gwyneth Paltrow and Martha Stewart.
Isabella Beeton never did start a recipe with the words 'First, catch your hare', which leaves Zuckerberg with quite a gap in the market.