Thousands of British gamers no longer have an immortal soul - they've signed it over to games retailer GameStation in return for a few hours' play.
Suspecting that not all its customers actually bothered to read its terms and conditions, the company added a new clause on April 1.
It read: "By placing an order via this web site on the first day of the fourth month of the year 2010 Anno Domini, you agree to grant us a non transferable option to claim, for now and for ever more, your immortal soul, and any claim you may have on it, within 5 (five) working days of receiving written notification from gamesation.co.uk or one of its duly authorised minions."
A check-box at the end of the document allowed them to opt out.
"We reserve the right to serve such notice in 6 (six) foot high letters of fire, however we can accept no liability for any loss or damage caused by such an act," it explained.
"If you a) do not believe you have an immortal soul, b) have already given it to another party, or c) do not wish to grant Us such a license, please click the link below to nullify this sub-clause and proceed with your transaction."
But of the 8,500 customers that visited the GameStation site that day, only 12 percent took this chance to redeem themselves from eternal damnation.
These sharp-eyed customers not only hung on to their chance of making it through the pearly gates, but also got a £5 voucher.