Americans watch nearly 200 online videos a month

  • If the latest Comscore report is any indication, the average Internet user who watches online video will soon view over 200 videos a month, or more than 6 each and every day. Nearly half of those come from YouTube.

    Comscore today released its monthly data for online video metrics for the month of January. Google-owned sites tallied up 12.8 billion video views. That accounted for 39.5% of all online video, which is more than the rest of the top 10 sites combined, times three. No other site even managed to eclipse the one-billion view threshold.


    The next-closest site was Hulu, and although the average user watches around 24 videos a month there, the number of users is still small. Hulu only accounted 2.8% of online video views. Respectively following were Microsoft, Yahoo, Viacom, and Fox Interactive, each with less than 2%.

    In total, over 173 million viewers tuned into online video in January. The average video was 4.1 minutes in length.

Related Stories

The great vendor tool ‘certification’ con

Live Video Chat with Social Media Celebrities—Who Are These New Celebs?

Open up Markets with New Payment Options