Polaroid said it has signed a deal with singer Lady Gaga. She'll be the creative director for specialist Polaroid imaging products.
She is going to tip up at the Consumer Electronics Show in Las Vegas tomorrow to talk about why she likes Polaroid.
She said: "The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation - blending the iconic history of Polaroid and instant film with the digital era."
A man from Polaroid said; "Lady Gaga's broad creative talents and the way she connects with her fans in her own unique manner made her a natural choice for Polaroid."
A series of products - the details are clouded in a veil of mystery - will hit the retail shelves at the end of this year.