It doesn’t matter what size is, everyone needs a strong marketing campaign in order to set themselves up for success and stay alongside, or even move above, the competition. Regardless of how much cash flow your business has, you should always be looking at dedicating a portion of it to marketing strategies and whilst more money will buy you a stronger campaign, there is still plenty which you can do in order to better expose your business to a wider audience. Let’s take a look at what strategies your business should be implying or planning to employ in the future.
Digital marketing is all about using the power of the internet to grow your brand and promote your business to more people. There are many methods which a digital marketing strategy will employ and as with many strategies, the level to which you can do them will depend very much on your budget, these are some of the styles of marketing which can be used with a digital campaign.
- Email Marketing
Regular emails sent to existing and potential customers in order to let them know about a new product, special promotion or simply to remind them who you are and what you do.
- SEO Marketing
Search engine optimization, a method by which you can manipulate the search engines in order for your business to appear on the highest pages for various keyword results. Many would-be customers use search engines to find products and services and you can use this method of marketing to rank highly and be seen by more people.
- Social Media Campaign
A strong social media campaign will help you to tap in to the millions of people who use social media daily. Smart content and sharing of content through online influencers within your niche will help you to reach a far wider audience with minimal effort.
Despite the likes of digital marketing being the successful new kid on the block, several old school marketing techniques can still be helpful in gaining a wider client base and here are some of the methods which still gain great success.
This is still a good way to plant a seeds in the mind of potential customers, simply hire a company who can provide , print up a few thousands fliers and then hand them out in the streets or deliver to people’s postboxes. This won’t gain thousands of customers alone but it will form a great part of your strategy.
It’s amazing how much of what we know is learned subconsciously and you can help to cement the name of your company or product with a well placed poster. Much like handing out leaflets, putting posters up work well when combined with a digital strategy.
Left field Methods
There are some other methods which you could look to use in order to improve your business’ chances of success, here are some sightly left field methods which can help to you to grow.
- Relationship Marketing
This type of marketing is all about staying in touch with your clients, gaining their trust and their loyalty with good service and then trying to sell to them when the time is right.
- Promotion Marketing
Coupon websites like Groupon have created a great portal where by business’ can offer huge discounts on products in order to get people through the ‘door’. Once customers have been introduced to your business through promotion marketing, they can see exactly what your company is all about and return as a full paying customer.
Remember that regardless of the scale of your company, many of these methods of marketing are viable to you in one form or another and you should seriously consider using them if you are not already.