Regardless of the type of business, you set up, choosing the right equipment is essential. Making poor choices can leave you stuck with higher overheads than your competitors. It can also make it impossible for your staff to work efficiently.
The net result, of choosing the wrong equipment is that you end up unable to keep your costs low enough. This makes it impossible to compete effectively with firms that are already established in your sector. Making poor equipment choices is definitely a recipe for disaster. That includes choosing the wrong vehicles for your new business.
A vehicle that makes the right impression
The vehicles you run need to fit in with your image and brand. When you are new to a market it is really important to make a good impression with prospective customers. When you opt for an you will be able to turn up for a meeting in a good-looking vehicle that has a reputation for being reliable and having the ability to be driven practically anywhere.
The Range Rover Evoque is a luxury car, yet it is not so ostentatious that it looks like you are making huge profits. Something that can give the impression to your customers that you may be charging them too much.
For some industries like marketing making the right first impression is essential. The last thing you need is for a prospective client to see you climbing out of a scruffy old Ford Focus. Doing so would just indicate to them that you can only talk about creating the right image, but do not really know how to deliver that. After all, if you did really know how to create a strong brand and image you would take the time to do it for your own firm.
A 100% reliable vehicle
Usually, when you lease a vehicle, servicing and maintenance are part of the deal. Plus, you will be able to enjoy all of the benefits driving a new van or car. This means that your start-up has vehicles that can be relied on. The chances of your having to ring a client to say you cannot make a meeting because of a vehicle breakdown are extremely unlikely.
Leasing keeps your overheads under control
The fact that the leasing company is responsible for keeping your car or van on the road means that you know exactly how much running your vehicles is going to cost you each month. For a new firm, with what is likely to be an initially limited income this is a big benefit. It helps them to keep their budget under control and stops them having to suddenly hundreds to repair the firm´s only car and get it back on the road.
Make sure the lease offers you enough flexibility
As you can see there are many benefits to leasing your start-up´s vehicles rather than buying them. However, you do need to be careful to sign the right type of lease deal.
For example, signing a limited mileage lease when you have no idea how many miles you are likely to need to cover in a year is not a good idea. You need to understand the ins and outs of leasing a vehicle and ask the right questions. will help you to work out which type of lease is likely to be best for your B2B start-up.