Social Media

Role of Social Media Marketing in Setting up a Brand

  • Till a few years back, social media was considered by many as a passing fad. But today, the success of any business-be it a company that sells products and services or a software company that sells software, depends on proper social media marketing. In order to survive and grow, social media presence is very important. Without social media presence, it is impossible for a company to grow.

    Cova is a software company that develops efficient and simple-to-use software solutions for dispensaries. They have well experienced technologists who design simple intelligent tools to help you focus on the growth of your dispensary.

    Importance of Social Media Marketing

    Today, a majority of the people use the internet to connect with others. Almost all businesses use social media marketing techniques to drive more traffic to their business and increase their revenue. Through various social media marketing techniques, Cova can reach millions of dispensaries who are struggling with managing their day to day activities.

    With the help of social media marketing, Cova can easily create a sense of awareness and build excitement among the users and make them understand the benefits of using world class dispensary software.

    Benefits of Using Social Media Marketing Strategies for Your Business


    Helps in Creating Brand Awareness:

    Through social media marketing techniques, Cova can create brand awareness among the public. It is a way through which they can inform their potential customers about the various features included in their simple yet useful products like the POS, the tablet based touch screen menus, and the digital signage solutions.

    Builds Brand Loyalty and Trust:

    Brand loyalty and trust is essential in order to survive in this highly competitive market. You can use the digital signage solution helps to boost your brand presence, draws attention to your brands and helps build brand loyalty by using various social media marketing techniques.

    Turn followers into Business:

    Creating customers is the key for any company and there is no better way to create new customers than social media marketing. Through social media marketing, it is easy to reach numerous dispensaries that are struggling with age old software for managing their day to day business. By communicating how a digital signage can help in their business growth or how a tablet based touch screen system can make the purchasing process more interesting for the users, you can easily win their trust and turn them into your valuable customers.

    Expand Brand Authority:

    Today, the easiest way to increase your brand authority is to provide your customers with an option to share their positive experiences with others. When dispensaries that use the Cova products share their positive experiences on various social media portals, it can helps in building brand authority. In this way, it helps to generate new customers.

    Increases Traffic to Your Business Website:

    Generating more traffic to your business website is very important for the success of the business. Digital Signage helps to align promotions on social media websites based on target audience, seasonality and peak traffic times, thus increasing traffic to your business. This surprises the visitors and they keep coming back to the website to see what is new. The touch screen menus keep the dispensary’s offerings up-to-date in real time.

    Cost Effective:

    Traditional marketing techniques are expensive. Social media marketing is a cost effective way of marketing your software. It is the easiest way to reach the maximum users who are looking for simple and efficient software for managing their dispensary efficiently.

    Cova offers the most reliable point of sale system that delivers a remarkable dispensary experience and allows you to run your dispensary in the most efficient and legal way. The touch screen menu solution from Cova allows you to keep your dispensary offering up to date and makes the buying process easy. Through the digital signage solution provided by Cova, the dispensaries can save money on promotions and boost their brand presence easily.