There's no doubt the Internet plays an important role in the lives and businesses of many. In fact, access the world wide web. And the amount of time they spend online supports the requirement for digital marketing in 2018.
The problem is that much has changed over the last two decades in terms of online marketing, and not everyone is keeping up. This results in lost income, brand reputation and even local, walk-in sales.
What can you do to keep your website and business relevant for 2018 in terms of digital marketing?
1. Consider Increasing Blog Output
Blogging is more than just someone sitting at home sharing their experiences. It's a method in which many companies have increased response rates from consumers. In fact, acquire more customers through active blogging.
It's all about connecting with the audience, sharing and providing something for "free." In this case, it's information. It also demonstrates professionalism especially when you provide answers to visitors with questions regarding topics, products or services.
For example, creating a "how-to" article on something you provide engages and pulls potential customers in from search engines like Google.
2. Add More Video Content
Video content of any kind vastly increases engagement and responses from consumers. Consider how watch videos every day. To put this into perspective, roughly 2.4 million people will watch a Facebook video before you're done reading this post.
If you really want to get the attention of people, produce live videos. watching something that is live as opposed to a saved recording. This is one of the reasons why YouTube Live, Twitch, Facebook and Periscope are quite popular among many.
Live videos simply connect with an audience better.
3. Use Email Automation
Email automation takes a lot of the workload off your shoulders and simplifies the process. Let's face it, no one wants to write and send a thousand individual emails everyday.
4. Personalize the Customer Experience
Personalization is a process in which you turn the interaction into a customer experience. Some brands already do this such as using actual names in emails or providing products on a page customers are most likely to buy.
5. Always Monitor SEO Practices
Search engine optimization is an ever-changing monster. However, it's vital you continuously monitor the tweaks and changes sites like Google put into place.
Think of the which first hit searches in 2011. This was the update that began scouring the Internet looking for quality over quantity. The end result was many websites sinking drastically in search pages.
Those who saw the SEO update coming prepared themselves and suffered far less damage in the results page.
6. Take Social Media a Step Further
Social media has a critical role in branding. Unfortunately, not enough businesses use social media to its fullest capacity. Get more out of the process by:
- Engaging in conversation with fans.
- Sharing more business-related information and make people feel like they are part of something big.
- Give a shout-out to audience members by re-commenting on their comments.
- Integrate customer support channels within social media.
Understand your audience and what platforms they use.
7. Promote Authenticity for Your Brand
For instance, businesses and professionals who own their mistakes publicly are often considered authentic. Replying to comments and reviews and addressing each individually also shows engagement. In other words, you can't rely on being a faceless corporation.
Connect with and build a community to build your brand.
8. Look Closer at Influencer Marketing
Influencer marketing is when you align your brand with someone who has a major following on social media. This can be a Hollywood celebrity or a popular YouTube creator. In either case, influencers have great potential to improve brand awareness and boost sales.
Take into account how trust opinions of products and services that are posted online. This is a double-edged sword, though, as a negative experience from an influencer has potential to be just as devastating to a brand.
9. Don't Underestimate Mobile Marketing
If you haven't invested in mobile development and marketing yet, you're surely missing out. Mobile use is a continuously growing market and you need to have strategies in place to engage those users.
You want the business to be easily accessible from the pockets of consumers.
10. Always Keep Your Eye on the Data
Data is, and always has been, a critical element to developing marketing strategies. While some think it's often tedious to monitor the numbers, it's often more likely to lead to smarter decisions and better performance.
For instance, heavy website traffic through VPS hosting is easily tracked through platforms like Google Analytics. But what about marketing campaigns? If you want a high return-on-investment for marketing strategies, you need to keep an eye on what works the best for your consumers.
Stay Ahead of the Game, or Get Left Behind
Keeping your thumb on the pulse of top marketing trends is the best way to stay ahead of the competition. The moment you think you can relax is when something new comes out which others will take advantage. Don't get left behind because of out-date practices and beliefs. Every dollar not spent with you is one that goes to someone else.