Apple CEO and company celebrate at San Francisco Pride Parade



Thousands of Apple employees, led by CEO Tim Cook, showed their support for equal rights by attending the San Francisco Pride Parade on 29 June.

Related: New study measures economic impact of NSA’s spying

Apple released a video showing the smiling employees as they marched through the streets wearing branded t-shirts and waving multi-coloured flags.

The Cupertino-based tech company said that employees from around the world participated in the parade "to celebrate Apple's unwavering commitment to equality and diversity."

Equality has been a hot topic for Apple in the past. Last year, Cook called on Congress to pass the Employment Non-discrimination Act in an editorial for the Wall Street Journal and the company also publicly opposed an Arizona bill permitting businesses to refuse service on religious grounds, which was ultimately rejected by Governor Jan Brewer.

The IT and tech industries are currently engaged in a long term battle with equality and diversity, as recent research has shown large gender and ethnicity imbalances.

Related: Apple not invited to Chinese procurement party

Tech giants Facebook and Google have both recently released workforce diversity figures showing a general male and Caucasian dominance, however both have publicly committed to bucking this trend through various programmes and strategies.

In a statement released alongside the video, Apple declared: "We believe that inclusion inspires innovation." They certainly seem to be doing all they can to prove themselves right.




More

Apple and Google enabling cop-proof encryption

Google has announced that new versions of Android will automatically enable encryption by default, and like Apple they say it will protect people from the police.

NVIDIA Launches New GPU and Proves We DID Land On the Moon

Maxwell in NVIDIA’s new impressively powerful GPU, they used a desktop graphics card to prove that the moon landing photo that many believed was taken in a studio, and not on the moon, wasn’t a hoax.

Qualcomm Moves to Change the World and Create Real Superheroes

In Qualcomm's future your cell phone not only connects and can stream through all your TVs and Music devices if you want a tune you have on your phone on any music device in any room at any time you just push it there.