Cupertino (CA) - Media reports are coming in that people who pre-ordered the Apple TV are seeing that their orders have been shipped.

The Apple TV was originally planned for a February debut, but it was pushed back to an undefined March release date.  People who placed preliminary orders today reportedly received shipment notifications of the $300 unit.

The Apple TV was originally shown at an Apple press event last year, and it allows users to stream their iTunes content to a TV through a wireless connection.  Since the original showing, Amazon.com teamed up with Tivo to offer a similar service for its digital download store Unbox.

For those who did not place an early order, Apple's online store now shows a 3 - 5 day processing time before shipping.