Chicago (IL) – An uncertain future of the economy did not stop U.S. consumers to open their wallets (or at least tapping into their credit card accounts), and go on a shopping spree on Cyber Monday. Comscore believes that the sales volume was 15% higher than in 2007.

The market research firm estimates that consumers spent about $846 million online this Monday, up from $733 million one year earlier. The four-day period between Black Friday and Cyber Monday saw a sales increase of 13%, from $1.9 billion to $2.2 billion. In absolute numbers, the gain was about $240 million in this period and grows to $256 million, if Thanksgiving Day is included.

Cyber Monday 2008 was the second heaviest online spending day on record, surpassed only by Green Monday 2007, which saw spending of $881 million, ComScore said. However, it seems that consumers used the four- or five-day period to catch up on what they had missed in previous weeks: The shopping volume between Nov. 1 and Dec. 1 is down by 2%, from $12.2 billion to $12.0 billion, Comscore said.  

“Consumers are clearly responding positively to retailers’ aggressive online discounts. With Cyber Monday promotions beginning in earnest over the Thanksgiving weekend, consumers have finally begun to open their wallets, setting off a streak of four consecutive days of extremely strong growth, and culminating in a Cyber Monday that racked up an impressive $846 million in online spending (…)”, said Comscore chairman Gian Fulgoni in a prepared statement. “This is an extremely encouraging development for retailers and we can but hope that their aggressive discounting has still left room for profits.”

Green Monday?

Dec 03, 2008 13:44     

Am I just completely out of it? What is Green Monday?
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Green Monday is the second Monday in December

Dec 03, 2008 14:28     

You've heard all about Cyber Monday as compared to Black Friday, but have you heard about Green Monday? Green Monday is the second Monday in December, this year it falls on December 8th, and it is officially the largest online spending day of the holiday season. In 2007 on Green Monday, December 10th, online consumers spent an astonishing $881 million dollars. This was, according to comScore, a record as Green Monday became the "heaviest online spending day in history" and was up 33% from 2006. http://www.associatedcontent.com/article/1245701/cyber_monday_vs_green_monday.html?cat=46

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I had no idea

Dec 03, 2008 16:39     

I had no idea Cyber Monday even existed, nor Green Monday. If they want my money shouldn't they make sure I know these things? haha..
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Green Mondays

Dec 03, 2008 18:28     

I know for a fact that online merchants are offering huge discounts on green monday! http://greenmondays.blogspot.com/
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Online Shopping ftw

Dec 04, 2008 14:53     

Kick ass prices no tax free shipping no lines = win. Who thought up 'green monday'...? I must have missed it last year.
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I was definitely spending Cyber Monday online looki...

Dec 08, 2008 13:29     

I was definitely spending Cyber Monday online looking for deals. My highlights include some great DVDs bargains on amazon and a cheap Nintendo Wii courtesy of www.sortprice.com
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