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Notebooks outsell desktops in the U.S. for the first time

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Trendwatch
By Wolfgang Gruener   
Wednesday, October 29, 2008 12:21
Framingham (MA) – Notebook sales have been growing at double-digit rates for some time now, keeping a PC market healthy despite negative growth rates for desktop PCs. The question was not if notebooks would be outselling desktops at some point, but rather when. And according to IDC, it happened for the first time in the third quarter of this year.

The market research firm said that quarterly desktop PC shipments fell below notebooks for the first time in the history of the U.S. market. IDC said that notebook shipments accounted for 55.1% of the entire PC market in Q3.

The company said that a record volume of more than 9.5 million notebooks shipped in the third quarter, representing an 18% growth year-over-year. IDC said that the growth was fueled by a “relatively active back-to-school season” which showed no impact by “the burgeoning financial crisis, which captured headlines but did not immediately affect the PC market's performance.”

The market research firm estimates that “almost all the leading vendors with desktop and notebook offerings shipped greater notebook volumes in the quarter and some, including Sony, Acer, and Lenovo, exceeded a 65% notebook ratio.

"The consumer market continued to be the top driving factor in the notebook offensive but the commercial sector played a critical role too" says David Daoud, research manager, U.S. Quarterly PC Tracker and Personal Systems at IDC. "The consumer market has long favored notebooks, with mobile ratios exceeding the 70% mark. So it is clear that the small and mid-markets, as well as the enterprise and public sector buyers, are seeing good value in mobility.”

He noted that while mobility will remain a leading growth factor, “the economy will be a major wild card in the short to mid term.”

“Prolonged economic tension could have an adverse effect on the PC space leading to reduced growth, but the good news is that virtually every buyer considers PCs as must-have products and not a secondary wish-list items," he said.

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Oct 29, 2008 12:57     
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