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Windows 7 gets a name: Windows 7

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Software
By Wolfgang Gruener   
Tuesday, October 14, 2008 00:37
Redmond (WA) – No more rumors about Vista SE: Windows 7 is all about simplicity and that’s why Windows 7 will simply be called Windows, Microsoft announced today.      

Mike Nash, corporate vice president for Windows product management at Microsoft, had the honor of announcing the official name of the new client Windows: Windows 7. Nash noted that he was excited to show a new product “to the world for the first time” and that he is “very excited about the opportunity to tell [people] more about Windows 7 in the coming weeks.” But clearly there is not much excitement in the name of the new Windows.

According to Nash, the name “Windows 7” is simple: The company decided against a date in the name (such as “Windows 2008”) since the company does not ship a new Windows every year and it decided against an “aspirational” name (such as “XP” or “Vista”) since it is not really an entirely new release, but just an enhancement over Vista. “Simply put, this is the seventh release of Windows, so therefore "Windows 7" just makes sense,” Nash said.

Ok, we get it. But does it have to be that boring? Is it just us or is this the most boring Windows name since Windows 3.11? Perhaps all of Microsoft’s creativity got stuck in the current $300 million Windows marketing campaign? If it is simplicity that Microsoft wants to express, “Vista SE” or “Vista Enhanced” would have made more sense. But judging by the speed Microsoft is developing Windows 7 and considering the new name it seems that Microsoft intends to close the Vista chapter as quickly as possible.

We are sure that Microsoft will have no problems to sell the new name, but even for a transitional product that Windows 7 seems to be, the name is a bit out of place and not consistent with anything Microsoft chose for Windows in the past. Nash noted that “While I know there have been a few cases at Microsoft when the codename of a product was used for the final release, I am pretty sure that this is a first for Windows.”

Microsoft will provide a first glimpse at Windows 7 at the upcoming PDC 2008 event, at which the company will be handing out pre-beta releases of the software. Windows 7 was originally scheduled to be released in 2010, but apparently has been pulled into H2 2009. According to our sources, Windows 7 will be available in time for the 2009 Christmas season.

We previously learned that Windows 7 will be based on the kernel of the Windows Server 2008 kernel, which is an evolution of the Windows Vista kernel. Windows 7 will also keep Vista’s driver model. PDC 2008 will have a strong focus on the new operating system: The majority of Windows 7 sessions will discuss graphics topics, performance and energy efficiency as well as communication services.

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