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Seagate SSD release date slips into 2009 PDF Print E-mail
Hardware
By Wolfgang Gruener   
Friday, October 10, 2008 11:48
Scotts Valley (CA) – The world’s dominant hard drive manufacturer will begin offering flash-based solid state disk (SSD) drives next year. Seagate told Cnet that the drives will be offered to enterprise customers first, while consumer drives will be sold “later.”

Seagate is one of the last hard drive manufacturers not to offer SSDs and is the last large hard drive manufacturer not to offer a hard drive that can compete with SSDs in terms of performance. The company repeatedly said that it would offer its first SSDs in 2008 and it now appears that the timeline has slipped into 2009.

In a conversation with Cnet, senior manager of market development Rich Vignes said that the manufacture is planning to introduce enterprise SSDs in 2009. "Our history is based on rotating magnetic media. But as solid-state comes online, we're embracing this new media type."

This statement may be a bit misleading, as Seagate does not really have a choice. SSDs are moving into the mainstream and the company has a clear disadvantage in this market at this time. As of now, the company has not announced any intentions to manufacture NAND flash by itself and virtually all major HDD competitors of the company (exception: WD, which offers a speedy hard drive as SSD alternative, and Hitachi) are among a group of the world’s largest NAND flash manufacturers.  In addition, there is a range of new competitors, most importantly Intel, that are offering SSDs and aren’t likely to settle for second place by default.

While SSDs are still expensive, 64 GB media have just undercut the $200 mark in U.S. retail and are moving into the mainstream with big steps. Samsung, Micron and Toshiba will begin selling 256 GB drives later this year and especially Samsung maintains that SSDs will become mainstream in 2009. If Samsung is right, Seagate may be a bit late to the party, as Vignes told Cnet that consumer drives will follow enterprise drives and decided not to mention a release date for such drives yet. Seagate traditionally follows mainstream demand with its product releases.

Seagate’s flash strategy so far has been limited to hybrid (flash/HDD) hard drives, which have been positioned as power-saving options to 2.5” models and currently sell with a premium of about 25% over traditional Seagate hard drives with the same capacity and form factor.

Vignes indicated that a main battlefield for SSD adoption will be convincing enterprise customers that SSDs are reliable. Typically, SSD manufacturers claim that SSDs have several times the expected meantime between failure (MTBF) of traditional hard drives (usually in the 1 – 1.5 million hour range) and state that SSDs have the advantage that they do not surrender data when they fail.

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Oct 10, 2008 12:34     
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