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House panelists seek opt-in rule for Web tracking PDF Print E-mail
Business and Law
By LA Times   
Friday, July 18, 2008 09:43


A key House lawmaker said Thursday that Internet service providers should be prohibited from tracking customers' Web activities to deliver targeted ads without those users' clear approval. The controversial practice, pioneered by Silicon Valley start-up NebuAd Inc., has drawn fire from privacy advocates. They say the technology, known as deep packet inspection, raises major concerns and potentially violates federal and state wiretapping laws.

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