San Francisco (CA) - Online newsletters and other cyber documents tailored to a specific product or service category may soon become sprinkled with ads powered jointly by Adobe and Yahoo.

Adobe's part in the venture comes mainly in the format with which the new system deals - PDF. Online publishers will be able to submit PDF documents to the companies and have them insert paid ads.

The Associated Press reports that this is the first time Adobe has opened up its PDF (Portable Document Format) platform to dynamic advertisements, which can be programmed to change each time a reader opens the document.

Adobe senior VP Rob Tarkoff said in a statement, "As advertisers look to touch new audiences, readers can look forward to some exciting Adobe PDF content coming their way."

According to the Associated Press, Pearson Education and Meredith Corporation have already signed up for the new service.  No financial terms related to the project were disclosed.

Just die already PDF

Nov 28, 2007 23:49     

I HATE PDF files. Why do companies keep using this irritating, bloated format for documents? The Adobe reader in every incarnation has been glitchy, slow, and crashes constantly. I really wish the world would stop using them.
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"...readers can look forward to some exciting Adobe...

Nov 29, 2007 04:09     

"...readers can look forward to some exciting Adobe PDF content coming their way." Ads? Spare me. :cry:
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awesome

Nov 29, 2007 06:42     

just what the consumer wants... more ads
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YAY!

Nov 29, 2007 08:35     

Now everytime these PDF ads load, it can crash my browser!
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Excitement!?

Nov 29, 2007 08:59     

If ads in PDF files are what this guy considers exciting then I do believe we've found the real-life 40 year old virgin.
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Don't die

Nov 29, 2007 09:45     

Yea, well as a corporate web guy I will say we NEED PDF. It's the most amazing piece of techology for the web site it's introduction. Just think, you can print any document as PDF and then load that up on your web site in seconds. It truly is a wonderful technology. No, I don't want ads either, but if users can get away with not buying the $300 Adobe software that might become attractive. And people of course can abuse using PDFs. But for posting that 300 page manual online PDF is an an absolute miracle. Don't bash PDF please.

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Re: Don't die

Nov 29, 2007 14:18     

Are you kidding me? Load up on your web site in seconds? PDFs take forever to load, crash browsers, and are murder on printers, especially networked printers like the ones at my job. Why not just post that manual in Word format? The MS word reader is a free download and much better than the crappy adobe reader.
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Don't Die! Part 2

Dec 03, 2007 09:49     

Quit using adobe to read your pdf's! That's where the bloat is! Foxit reader is small and versitile, I can load 20-30 pdf's with this by the time adobe loads the first file! Although another tech I'm really impressed with is the DjVu documents. Much smaller than a PDF but can contain the same information.
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