Has anyone looked at the prices of BD at Target? Or their HD-DVD prices either? I don't know if it's the same elsewhere, but where I live, BD and HD-DVD at Target retail between 29.99 and 39.99. I can purchase any of these movies from Best Buy (contradiction in terms, I know..) for 19.99-29.99. Why would I spend more at Target? Anyone else have the same issue with your Target? I would like to know.

I wonder what share of the overall movie market Target has and how much actual shelf space they devote to Blu-ray. If it's like other stores I've seen it it's less than four feet. If Wal-Mart embraces HD-DVD it could easly offset Target.

Target is pushing Blu-ray harder, however your statement of "exclusively" is incorrect and misleading.

Target still sells the xbox 360 HD DVD drive in stores and online, and sells HD DVD players online as well.

So, saying "sell Blu-ray hardware exclusively and would pass on stocking HD DVD players" is incorrect. Target themselves have stated they are not taking an exclusive stance in the format war in either software or hardware. They are, however, pushing BD more as Sony has paid them to do so, such as paying for featured endcap space for the BDP-S300 player.

to go with masses?! WTF

I noticed about 1 month ago That my local targets do not have HD DVD space at all. and have had huge Blu Ray displays.

why would target want to promote but-ray when walmart is set to dump a whole bunch of cheap hd dvd players onto the market? dont the marketing geniuses over at target have to be thinking "hmmm?"

DVD still has alot of life left to it with the new multi-layer dvd disks up to 20 layers hd-vmd.

The players will sell for 190 for top end and 150 for low end, best of all media price is much less than both blu-ray and hd-dvd.

This was shown at cedia they are in talks with the movie industry atm.

This format is backwards compatible to dvd which is the most used format in the world.

In a year i can see this format taking over newer dvd players will be able to read this format with firmware updates.

The recorders will be priced very affordable, they have hd-vmd recorders with hd in the works.

Target could give the entire store to BR and it still wouldn't matter worth a damn. It comes down to price, and if BR can't come down to

Saying HD-VMD will kill the other two formats is just as ignorant as saying either HD-DVD or Blue-Ray as already won. At this point HD-VMD has almost no content. Adding a third choice with lower cost but very little content adds little value and only serves to muddy the waters even more for consumers.

Your scenario will never happen. hd-vmd has limited features. Doesn't support Dolby True HD or DTS HD Master Audio. Doesn't even support H.264 video CODEC.

I think the people buying HD These days are pretty well educated about features. They aren't going to buy a $3,000-$4000 then try to buy a $150 DVD player.

Where was this format three years ago when it might have had a chance?

I work for Target and I can tell you why we dont worry about HD and that is it doesnt sell for us. Most of them sit on the shelf collecting dust and i couldnt tell you the last time we sold a 360 drive at my store and we have 6 3 foot shelves of BR space in the old stores and 1 foot for HD and then new ones are designating 16 feet for BR and HD, but mainly BR. Also we will have a BR endcap and a player on our dvd player aisle this holiday season with a small selection of BR discs located with them also. So even though we carry both we pretty much support BR.

Go to audioholics.com

Search for "Blu-Ray's dirty little secret"

It turns out that due to how complex film distribution is, one studios has to release films for another and so forth, that overseas in areas like Europe or Asia where HD DVD has already had great success, movies that are supposedly "Blu-Ray only" are actually be released on HD DVD, even movies from Sony pictures in fact!

Go to amazon.co.uk and look up "The Prestige," a supposedly Blu-Ray only title. You will find it on HD DVD there. And guess what, HD DVD is region free, so a HD DVD from anywhere in the world will play on an HD DVD player anywhere in the world. The best part of that is that so long as the movie has an english language option and/or english subtitles, you can watch that HD DVD with no problems in the States.

Almost the entire Blu-Ray catalog is available on HD DVD. And international shipping is a lot less than you'd think: given that blu-Ray disks are usually $5 more than there HD DVD counterparts, I actually ended up spending $105 for 3 HD DVDs shipped internationally when those same 3 on Blu-Ray would of cost exactly that much. If I had ordered more HD DVDs, I would've actually saved money, as there was still room in the container and the rates were based on number of containers, not weight.

Allen your comment about buying blu-ray exclusive titles is correct, but you can do the same for HD-DVD exclusive titles on blu-ray by importing them as well.

Do some research.